How to Support Your Favorite Artist: A Guide for Real Fans

A recent study on music streaming platforms has revealed a concerning trend: in 2023, 86% of music had less than 1,000 plays. This means that out of about 184 million tracks on platforms like Spotify and Apple Music, 158.6 million were listened to less than 1,000 times.

Personalised Music Consumption & AI: Does It Hinder or Help New Artists?

Is Spotify generally a helpful tool for upcoming bands exposure? Let's find out.

Logic Pro Is Now Powered with Stem Separation, AI Session Musicians & New Saturation Plug-In

While the music industry is angry with the latest Apple iPad ad conveying the message that music can now be made with a single tool, its DAW, Logic Pro, becomes even more powerful with three new AI features—stem separation, saturation plugin, and virtual bandmates. Apple has unveiled the latest

Irish Bambie Thug Is Performing in Ouija Pop on Eurovision. But What Is This Genre?

The Irish witch Bambie Thug has invented a new genre that slays on Eurovision 2024.

“It’s incredibly satisfying when Serena Williams, Ronaldinho & Travis Scott share your work” The World of Synchronisation

Talking with the founder and Executive Creative Director of Syncsmith about art, business, tech and synchronisation.