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Ana Balashova

I'm a PR and marketing pro turned tech writer. In love with storytelling and disruptive technologies. Big fan of learning and writing about it.

Superfans: Music's Make or Break?

Superfans: Music's Make or Break?

In a world where Lady Gaga’s soap and Harry Styles’s nail polish are best sellers, does the connection between artist and fan remain genuine, or has it become another product to be packaged, marketed, & sold?