TikTok has officially launched a new "Share to TikTok" feature that allows users to send tracks, podcasts, and audiobooks from Apple Music and Spotify directly to their TikTok feeds or in private messages to friends.
This feature also includes links that take viewers back to the original streaming platforms.
According to TikTok, users can share their favourite content in the following ways:
- Post it to the TikTok Feed (FYP and Stories) by sharing tracks, albums, playlists and other content using the popular green screen feature or Photo Mode.
- Send DMs via TikTok Messages, which users can then open in the streaming service it was shared from.
"'Share to TikTok' is the latest product partnership with the music streaming services, following the launch of 'Add to Music App', which helps users save a track that they discover on TikTok to their preferred streaming service," the press release says.
Lindsey Kelt Zikry, TikTok's global product partnerships lead, described the feature as unlocking “a limitless new method of creative expression” and providing artists, authors, and podcasters a more direct path to reach listeners.
The new feature joins TikTok’s existing "Add to Music App" tool, which sends TikTok tracks to streaming libraries.
"Today's launch of 'Share to TikTok' is the latest example of our ongoing commitment to support music discovery and artist promotion in partnership with music streaming services. Since its launch, 'Add To Music App' has already been responsible for hundreds of millions of track saves and billions of streams on our partner music streaming services. 'Share to TikTok' takes the user experience full circle, and will be an amazing way of promoting artists and tracks to the TikTok community," shared Ole Obermann, Global Head of Music Business Development, in the press release.
