What has been rumoured for years is now confirmed. Daniel Ek, CEO of Spotify, has officially announced that the music streaming platform will soon introduce a "deluxe version" featuring high-resolution audio. During Spotify's earnings call on July 23, Ek revealed that the enhanced version of the service is on the way, although he didn't specify an exact launch date. Bloomberg reports that Spotify aims to roll out the deluxe version by the end of this year.
Ek elaborated, “The plan here is to offer a much better version of Spotify. Think something like $5 above the current premium tier. So it’s probably around a $17 or $18 price point, but sort of a deluxe version of Spotify that has all of the benefits that the normal Spotify version has, but a lot more control, a lot higher quality across the board, and some other things that I’m not ready to talk about just yet.”
“There’s a good subset of that group of 246 million subscribers that want a much better version of Spotify. Those are huge music lovers who are primarily looking for even more flexibility in how they use Spotify and the music capabilities that exist on Spotify.”
Spotify initially announced its HiFi lossless streaming feature back in 2021, but it has yet to become available.
