Music streaming platforms, fitness apps, telecom companies, and retail brands are sitting on a massive pool of music consumption data. But making sense of it, let alone using it to drive revenue and engagement, has long been a challenge.
Now, Tuned Global, a company specialising in B2B streaming infrastructure, has joined forces with data analytics firm Zetaris to help businesses extract real-time insights from their music data without the usual technical hurdles. The partnership allows companies to analyse streaming trends, user engagement, and transactional activity on demand, without having to move or restructure their data.
Making Sense of Music Data
With millions of data points generated every second, businesses in streaming-related industries struggle to connect the dots between user behaviour and business growth. Zetaris’ data virtualisation technology claims to enable companies to analyse their scattered data as it is, eliminating the need for costly data migration.
This means a fitness app can instantly see how different music styles impact workout duration, a telecom provider can assess how music streaming fits into its data plans, and an online retailer can measure whether background music influences shopping habits.
"The music industry is sitting on a goldmine of data, but until now, accessing and making sense of it has been incredibly challenging," explains Con Raso, Managing Director of Tuned Global. "Our integration with Zetaris changes the game. Music businesses and music product owners can now unlock real-time insights without the traditional roadblocks of data migration. This is a major step forward in bridging entertainment and data."
A New Tool for Fighting Streaming Fraud
Beyond helping companies refine their content and engagement strategies, the partnership also brings new capabilities in fraud detection. Streaming fraud (where bots or click farms manipulate play counts) has cost the industry billions.
Tuned Global recently integrated with fraud detection company Beatdapp. The new Zetaris-powered analytics layer ensures that data is properly structured before being analyzed for suspicious activity, improving fraud detection accuracy for both Tuned Global clients and external businesses.
A New Backer for Zetaris
Zetaris’ work in AI-powered analytics has attracted the attention of well-known tech entrepreneur Robert Herjavec, who recently joined the company as Executive Director of Global Strategy.
"Data is the backbone of every digital industry, and the music sector is no exception," notes Robert Herjavec, Zetaris’ Executive Director of Global Strategy."Zetaris is thrilled to partner with Tuned Global to bring the power of real-time, decentralised data analytics to music businesses worldwide. By making data instantly accessible, we’re enabling smarter decisions that drive revenue and innovation."
For companies using music to engage customers, the ability to track, measure, and act on data in real time could provide a competitive advantage, whether in improving user retention, detecting fraud, or fine-tuning content strategies.
