YouTube Shorts has introduced a new feature allowing creators to add and remix music videos directly into their content. This move comes at an opportune moment, as TikTok faces a silence from tracks owned by Universal Music Group (UMG) amidst a licensing dispute.
In January, Universal Music Group published the open letter called "Why We Must Call Time Out on TikTok" on January 30, that said UMG would pull its songs from TikTok. Taylor Swift, Ariana Grande, BTS, The Weeknd, Drake, Bad Bunny, and Harry Styles are just a part of the UMG’s roster whose songs are wiped off from the platform. Those videos that had UMG music in them went silent.
In a recent announcement, which is clearly a response to TikTok, YouTube emphasised that creators can freely utilise music videos from renowned artists such as Beyoncé and Maggie Rogers, despite their absence from TikTok due to the ongoing conflict with UMG.
"Picture this… it's Friday morning and you wake up with a surprise new track from your favorite artist, Maggie Rogers! That Sunday, you're watching the big game with your friends and all of a sudden, Beyoncé drops two new tracks from her forthcoming album, TEXAS HOLD ‘EM and 16 CARRIAGES," said YouTube in the announcement.
The new remixing feature enables creators to integrate music videos into their Shorts, utilising the videos as background visuals and incorporating their sound into their content. Furthermore, creators have the flexibility to edit and incorporate clips from the music videos directly into their Shorts.
To access this feature, users can simply tap the "remix" button on a music video and select their preferred remixing options, offering a streamlined and user-friendly experience for content creators on the platform, namely:
- Sound: Extract the audio from the video to use in your Short, creating the perfect soundtrack for your upcoming adventures, like that trip to Nashville this weekend.
- Collab: Create a Short alongside the video, allowing you and your friends to perform alongside the artist.
- Green Screen: Use the video as your Short's background, capturing your real-time reactions to your first viewing.
- Cut: Select and add specific scenes from the video to your Short, reliving your favorite moments as often as you'd like.
As per YouTube, "you can watch the music video on repeat, check out other Shorts that have been created from the same song by fellow fans, and discover deep catalog cuts from your favorite artists and relive those moments by remixing them as your own. All of that can happen in one place and it’s ONLY on YouTube!"
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