Music Expo has officially announced the full programming schedule for its San Francisco event, set for November 9th at the newly opened Music City San Francisco. Now in its tenth year, this premier conference for music creators and professionals promises a day packed with insightful sessions, hands-on workshops, and networking opportunities, all tailored to the needs of the music industry.
This year’s conference will explore three major themes: Music and AI, Spatial Audio and Virtual Reality, and Artistry and Connection, which will be addressed through a series of panel discussions, hands-on learning sessions, and in-depth workshops, featuring over 30 GRAMMY-winning producers, engineers, songwriters, and music artists.
Event Highlights
Special guest session with a renowned artist and producer Otis McDonald who will kick off the event with a general session focusing on the intersection of music and technology. He will lead a discussion on how partnerships with tech companies, including royalty-free libraries for platforms like Facebook and YouTube, can open up new revenue streams and creative opportunities for musicians.
- Immersive Audio sessions presented by Neumann and ASG will dive deep into the tools and technology behind immersive audio production. Highlights include:
- Getting Started with Dolby Atmos (John Scanlon, Ben Givarz)
Read also: Dolby Atmos Divide: Is Apple's Spatial Audio Bet Leaving Indie Artists Behind?
- Discover the Art of Immersive Music Production (Nahuel Bronzini and Cigarbox Man)
- Deep Dive into a Dolby Atmos Mix (Matt Boudreau)
- From Mix to Master to Deliverables (Michael Romanowski)
- Hands-On Learning: How to Get Started on Avid Pro Tools and Logic Pro with Dolby Institute
- Music Business sessions will explore various facets of the music industry, from streaming and sync to AI and innovative revenue models. Notable sessions include:
- Beyond Streaming: Alternative Outlets for Your Music (Steve Horowitz, Sonia Mokhtari, Sami Freeman, and Jerome Rossen)
- How to Get Your Songs Signed for Sync (Sonnet Simmons)
Read also: “It’s incredibly satisfying when Serena Williams, Ronaldinho & Travis Scott share your work” The World of Synchronisation
- Diversify and Thrive: Innovative Revenue Streams in the Music Industry (Matt Boudreau, Piper Payne, Elaine Ryan)
- Practical AI in Music Business (Tommy Speer Jr., Saul Spady, Sonnet Simmons, Stefan Aronsen, Jenn Knight)
- Speed Up Music Creation and Production with AI
- Creative sessions are focused on the creative side of music production and will offer practical advice on everything from songwriting to optimising studio setup:
- Setting Up A Room From Zero (Kali Audio’s Nate Baglyos)
- The Ten Biggest Mistakes Songwriters Make and How to Avoid Them (Jai Josefs)
- Vocal Vision (Blake Cline)
- The Art of Synthesizers: History, Innovation, and Musical Expression (Guido Salaya)
- Producing Rock Songs - From Pre-Production to Final Mix (Jacob Light)
- Fast and Furious Workflow (Otis McDonald)
- Behind The Harmonies: Techniques to be the Session Singer They Will Hire Again (Briget Boyle)
In addition to the wealth of knowledge and networking, all registered attendees will be eligible to win over $700 worth of plugins and product giveaways. Prizes include KIT Plugins’ acclaimed Blackbird emulations, such as the KIT Drums-Connor Denis, BB N105 V2 Channel Strip, and the BB Chamber A, the latter being the company’s first plugin built using AI.
Tickets & registration
Early bird tickets are currently available for $59, offering a 25% discount on general admission. Limited VIP tickets, which include access to the exclusive Mix Q&A session, are available for $149. To view the full program and register for the event, visit musicexpo.co.
