Fresh off the back of a successful $3M funding round, SongTools has announced the launch of SongFly, a one-click advertising tool designed to assist artists in expanding their fanbase across streaming platforms. The platform comes as part of SongTools' broader mission to reshape traditional music marketing practices.
SongFly helps musicians easily launch ad campaigns and allows them to promote tracks along with visuals across various social media platforms in just a single click. All an artist needs to do is select their preferred platform, where then they can effortlessly initiate campaigns, and SongFly takes care of the rest, integrating cover art and music while managing and optimising the entire ad campaign process.
"SongTools' mission has always been to help artists grow. In 2024, that means helping artists with the entire marketing funnel, not just playlists," says Danny Garcia, SongTools Co-founder and CEO, in the press release. "In less than 1 year, we've run fan-building ad campaigns for close to 3,000 different artists, and delivered +500K new fans to artists across all genres. We're thrilled to open the doors of SongFly to any artist or label eager to engage with new fans."
"Music production tools have been democratised to empower more people to create," shares co-founder Gonzalo Mahou Ussia in the press release. "SongFly tackles the critical next step–supplying artists with democratised marketing tools to break through the noise and reach their fans."
Prior to introducing SongFly, SongTools made playlist pitching easier by creating Playlister.Club, a music discovery platform for independent playlisters. By connecting curators with tracks that align with their playlists and musical preferences through algorithms, SongTools has facilitated over 1.4 million track placements by more than 60 thousand artists on major playlists worldwide, thereby introducing their music to a global audience.
SongTools has expanded its services beyond playlist pitching to offer an all-in-one toolkit for launching new music, including SEO-optimised blogs and responsive landing pages for artists. With SongFly's official launch, SongTools continues to empower artists, managers, and labels with streamlined marketing solutions, making music promotion more accessible and effective than ever before.
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